What You Need to Know About Digital Marketing

Marketing continues to evolve over the years. Before, it was enough for you to buy a space in newspapers and magazines or pay for a spot on a radio show or TV show. It was also not long ago when companies can simply buy a cheap website, throw in a few keywords, and start selling. But today, things are different. Today… we are in the digital age.

This is the time where we are all connected 24/7. Everyone owns a smartphone and everyone is on the internet all day long. Thus, if you’re a business owner or marketer, you must have a strategy that would fit into this digital realm. You must follow and understand what digital marketing is. To help you do that here’s all you need to know about digital marketing. 

What is Digital Marketing?

Digital marketing, or also known as online marketing, is all the retailing activities that you do on the internet or through online channels. Basically, it is any form of promotion that uses electronic devices. Nowadays, the most common channels businesses engage with are email, social media, search engines such as Google and Yahoo, and other websites that allow you to connect with your audience.

Importance of Digital Marketing

Currently, Google and Facebook are the leading media companies as they generate the most revenue. This is because they have the most active users and they gain the most attention. In fact, according to zephoria.com, Facebook has over 2.5 billion monthly active users for December 2019. On the other hand, Google has an average of 259 million U.S. unique visitors according to statista.com.

But what does this mean for you and your digital marketing strategy? 

If you use these channels, you can reach your target audience faster and easier. Thus, more users can see you and notice you. You will get the leads you need which means you’ll have a higher chance of turning those leads into paying customers. 

In addition, these figures mean that almost all consumers are on the internet through their electronic devices. And, it is highly likely that these devices are the first things they’ll see in the morning and the last things they’ll use before they go to sleep. So if you want to reach your customers, you must make your business and advertisements accessible to them.

How Digital Marketing Works?

To help you come up with effective strategies, you must first understand how digital marketing works. Here are the key tactics you can use for growing your business in the digital world and reaching your marketing goals:

  • Website 

Most of the strategies you’ll use in digital marketing will lead users to your website. It’s the first thing your customers will see and it can determine whether or not you’ll make a sale. Thus, you must pay close attention to having a reliable web host and web design. Ensure that your colors, graphics, and layout are attractive and that all your content is engaging. Aside from your website’s appearance, your site must be easy to read and navigate through. More importantly, your site should be optimized for both desktop and mobile devices.

  • Search Engine Optimization (SEO)

What is SEO in digital marketing? It is the process of optimizing your website’s content to make it more appealing to search engines. SEO aims to give you a higher rank on the search engine results page (SERP), making it easier for your target audience to see you. The higher your rank is, the more traffic you can get to your website. 

Aside from driving traffic to your website, SEO ensures that the users you’re leading to your website are of higher quality. This means you are attracting people who are in need of your products and services. To help you improve your site’s SEO, focus on certain keywords and topics and incorporate them into your content. Take the time to learn other SEO strategies as well to make sure you’re not missing out on anything. 

  • Content

Your content plays a big role in how digital marketing works. With the right content, you have a higher chance of attracting and engaging with your potential customers. Here are a few types of content marketing you can create for your digital marketing campaign:

  • Social media posts
  • E-books
  • Blogs
  • Testimonials
  • Videos
  • Images
  • Podcasts
  • Advertisements

When creating content, make sure that your topics match your audience. If you’re not sure which topics appeal most to your target market, you can do some target audience research or you can interact with them directly. 

  • Social Media

Many businesses today use social media for their digital marketing campaigns. This is because more and more people sign up and use social networking sites every day. Social media allows you to promote your content and engage with your customers easily. And, it can help you generate more leads, increase brand awareness, and improve your customer support. Just make sure to choose the right channels that best fit your business and target audience. 

  • PPC Advertising

PPC advertising is a great way to get more traffic to your website. It is a type of advertising where you have to pay an ad publisher for every new click on your ad. With this strategy, you can put your business on the first page of a search engine result. Thus, you can get higher visibility and users are more likely to click on your site.

  • Email

You can use branded emails to communicate with your target audience. With emails, you can also promote events and inform consumers of special promotions. Now, take note that email marketing is not for generating new leads. It is mostly used to nurture leads that have already shown interest. You use it to encourage customers to continue transacting with your business. 


Digital marketing works for any type of business, regardless of the industry you are in. No matter what you are selling, you have to get yourself familiarized with digital marketing and what it can do for your business. Knowing everything listed here is a great start. However, if you’re unsure where to go from here, we can help you. Stowell Agency is one of the best digital marketing agency services and we’ll help you get your business out there. Whether you’re just looking for guidance or have a team to design and launch your entire business marketing campaign, we’ve got you covered.

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