How to Build your Own Website?
Gone are the days that you can just rely on your store and hope that customers come your way. Now, if you are a business owner, you need to build your website to become successful. However, creating one presents a very big challenge for most who don’t have the skills and know-how to do so.
Sure, you always have the option to pay a developer, hire freelancers to do the design and fill it up with relevant content if you don’t know how to build your own website from scratch. However, this pricey route doesn’t always work for everyone. Even when you pay for every service, your website can still be unsuccessful. And this is because people usually don’t know what they need when starting.
To help you avoid this, we’ve listed the top 10 things you should know before building a website or having one built for you. On the other hand, if you already own a website, the information we’ve included here can help you understand why your site isn’t performing as you hoped it’ll be.
1. You need a strategy
The primary problem that most people face is that they don’t know what they want from the beginning. Sure, they know they need a website and they have some idea of what their website is for. However, they haven’t taken the time to carefully plan out what they want to say to the world and how their business should be portrayed.
To create a successful website, you need a strategy. And to do that, you must first think about who you are and what your business’ core values are. See, if you don’t know all these things then how will you know what to create?
Always remember that it is through your website that you can send your target market and potential customers a message. And it is up to you to make that message clear and professional but only through formulating first your own strategy.
2. You should decide on a domain name
Deciding and buying a domain name is one of the most important steps in building a website. This is the URL and address you will share with current and potential customers and you will use it for your social media marketing. So it should be descriptive, easy to remember, and short. If possible, avoid using acronyms, numbers, and abbreviations.
Then, you have to choose your top-level domain (TLD). You’ll find this at the end of your domain name. The most common TLDs are .com, .net, and .biz. But you can use other non-traditional TLD names as well.
Finally, you have to confirm your domain name’s availability and buy it through domain registrars. Just remember to check copyrights to ensure you’re not infringing anyone’s protected name.
3. You have to choose a website host
If you don’t know how to build your own website and have no idea how it is put up on the internet, then this is an important step you should focus on. See, every website needs a host or a server that keeps all your data, making it accessible for the public.
For a business that’s only just starting or trying to gain online authority, it’s not ideal to host your website. Thus, you should find an external host. You can choose from different types of web hosting, depending on your budget. But, for a small business, we recommend “Shared Hosting”. However, make sure that you consider reliability and server locations when choosing a web host.
4. Sitemaps are key to great user experience
Sitemaps are an important process of building a website. Here, you start laying out all the pages you want to include. Once you have created sitemaps in your mind, try to sketch or put into paper what every page of your website will look like. Figure out the main categories that will be added to your top-level menu and carefully start mapping out what pages should be included in each of your sections.
When creating your sitemaps, ensure that you look at it as a visitor. This will help make sure that users can easily find what they are looking for and will guarantee your site’s high-level user experience.
5. You will need content… lots of them
The content you’ll put on your website is vital to your business’ success. Not only will it bring users to your site but it will also make them stay and engage with your brand. Thus, it’s important for improving your conversion rate and for ranking higher on Google. Moreover, your content helps your business to stand out and establish it as an authority in your industry.
Again, when thinking about what types of content you’ll use, think of your target market. Consider your customer’s interests and what you think they’ll enjoy. Also, use different kinds of content and don’t just stick with long text articles. Try to put in images and videos as well.
6. Good web design is a must
The overall design of your website is essential to attracting users and making them stay on your site for as long as possible. Good web design also improves your user experience and builds your brand. Just make sure that you stay consistent in every page and message you are trying to communicate with your customers.
7. You have to consider every system you use
The systems you will layout within your website is a major part of your strategy. This is because the systems you’ll use will help give your business a professional and credible impression. So before you start creating your website, you should take the time to think about the email autoresponder, shopping cart, and marketing systems you’ll use.
8. You need to perform many tests
Naturally, before you make your website live and accessible to the public, you will need to perform several tests and trials. This is to see if it is easy to navigate, takes too long to load, whether systems within are all working, and to see other problems that can cause your customers to leave.
9. Get ready to use social media as well
Aside from your website, there’s another element to factor in: Social media marketing. Nowadays, you have to set aside time and money to channels such as Facebook, Instagram, Pinterest, and Twitter if you want to make your website successful. Social media is the best way to reach and alert people about your business. And it’s the fastest way to increase your site visitors.
10. You can’t just build and leave your site
What you have to understand before building a website is that it demands constant maintenance. If you want to stay relevant and if you want to keep visitors coming back, you have to update your website regularly. You can either post new blogs, industry news, company events, new offers, and products. Also, you have to perform monthly checks to ensure your software, add-ons, and systems are all working and updated.
See, how to build your own website and make money isn’t as simple as it seems. Many business owners fail because they don’t realize the amount of work, time, money and effort you have to put into creating a website. If you understand everything on this list then you know what you need to do. Thus, it’ll be easier for you to work on making your site successful.
If you need more help and advice, Stowell Agency is here to guide you.