It can be daunting to wait for potential customers to reach your site. Chances are, there might be some people that have already visited and purchased from your site, and that’s it, they don’t visit your site ever again anymore. And this is where Google remarketing comes into play. There are plenty of reasons why Google remarketing is crucial for your business. If you don’t know what Google remarketing is, then you have come to the right place. Below, we are going to cover what marketing is all about and how it works.
The Benefits of Google Remarketing
Google remarketing is a kind of advertising technique that allows you to connect with your visitors, even if they have already left your site. It’s just like ads, but not your typical kind of ads. Remarketing ads have higher click rates than traditional ads that we can find scattered around the web. But beware, customers have the ability to opt out from seeing such remarketing ads by adjusting it in their Google account settings. So make sure that your remarketing ads are engaging and informative to look at, that will surely make customers click on it. Don’t create an ad that tells your customers they just won a million dollars out of nowhere.
How It Works
Now that you know the benefits of remarketing, a question comes into mind, “So how does it work?” Here’s a brief explanation of how everything flows with Google remarketing.
Whenever a customer visits your site, Google puts a few lines of code on your browser unnoticed in a form of cookies. This cookie acts as a tracker that tracks the user’s site visit. Seems creepy to think doesn’t it? Some might say that its just Google’s way of harvesting data from its users like a stalker they are sometimes referred to. But you don’t need to worry. No kind of sensitive info was gathered from these cookies. No names, addresses, passwords; only your visit record from that particular site. And then, that user is now called a “cookied user”, and that cookie will tell Google when the cookied user visits another site.
When that happens, Google will find a way how to lure the cookied user back into the site by showing remarketing ads. The prime example of this is online shopping sites. If you’re fond of online shopping, you may notice that random ads about a product you might be interested in starts showing out of nowhere even if you’re outside that shopping site. You, as a user, have the choice to click on the ad or just leave it there. Coincidence? I think not. There are also times where you will be shown an ad of an item that’s exactly what you’re looking for.
As you can see, remarketing with Google does have its benefits, and it is truly essential especially if you’re running an e-commerce site. It’s an effective way to grow traction to your business as well. So what are you waiting for? Start your remarketing journey with Google today.