In business, if you want to get something then you should be willing to give something back. Free things can only get you so far and the same applies to promotion. So if you’re thinking about getting great results for your business, consider paying up. And one of the methods you should seriously consider is PPC marketing.
What does PPC stand for in business?
PPC or pay-per-click marketing uses search engine advertisements to generate clicks to your website. Generally, it is an online advertising model where you (as an advertiser) will pay every time a user clicks on your ad. There are various kinds of PPC ads but the paid search ad is the most common of all.
Pay-per-click advertising means when a user clicks on your ad, he/she is sent to your website and you’ll pay the search engine a fee. One of the benefits of pay per click advertising and why it’s appealing to many business owners is that you will only be charged when the user clicks on your ad. So if no one clicks your ad, then there’s nothing for you to pay. However, if one person clicked and you paid $10 but that resulted in a $200 sale, then you’ve just made a profit. Thus, using PPC is a must.
Advantages of Pay Per Click Advertising for Your Business
Now, let’s be more specific. How can PPC help your business? We have listed several reasons below on its advantages for your business.
1. Provides you the exposure you want
The first thing you should aim for if you want to succeed online is landing on the first page of Google, Yahoo, and Bing, preferably among the top five results. The reason is that people barely click on the search results beyond the 5th position and even fewer bother to see the next pages. Thus, if you want to be seen and noticed in these top search engines, best use PPC marketing.
2. Quick traffic results
Setting up a pay-per-click campaign on any search engine is fast and easy. Even faster when you’re working with an expert as setup can only take less than an hour. Think about it, within an hour you can already expect people seeing your ad and visiting your website. This is why PPC is highly recommended for businesses especially those with new sites that have little to no exposure.
Aside from quick traffic results, pay-per-click marketing also provides consistent traffic to your site. Of course, this means you have to set a daily budget. But the more your budget is, the more quick and consistent traffic you’ll get.
3. Targeted traffic
The number of visitors you get will not mean anything if that does not convert to sales. Thus, what you need are targeted visitors. This is what PPC can give you. You can target specific people who need your products and services. You can introduce your business to potential customers and clients by targeting the keywords they use in popular search engines. And the more targeted traffic you create to your website, the higher the chances you have in making successful transactions.
On top of this, PPC allows you to choose where your ads are visible. If you’re a local business owner, this will benefit you a lot. You can target a single city, state or country or have it available on multiple locations.
4. Easy advertisement changes
PPC offers you a chance to test and optimize your ads whenever you want. If you think it’s not bringing in the results you are looking for, you can easily change and edit it until you get the right combination. With this marketing method, you are in full control of the message you want to say and who you want to say it to.
5. Identifiable results
What makes PPC unique is that you can track results in realtime and you’d immediately know whether or not you reached your goal. You can see the effectiveness of a particular keyword or campaign. You can also track where you’ve spent your money. Thus, it allows you to determine ROI faster.
To conclude, people turn to search engines to solve their problems. If your business has the solution, better use pay-per-click to make sure you’d get noticed. Nowadays, it doesn’t necessarily matter if you have the best products and services especially if you’re positioned last in Google, Yahoo or Bing. What matters is who the customers see first – and PPC can help you do just that. Don’t fall behind and let your customers see what you can offer. Grow your business and increase brand awareness with an effective and tested advertising strategy: pay-per-click.