Marketing your business in social media has its perks, especially if you’re running a small business. In this article, we’re going to focus on Facebook as a marketing medium. There are plenty of ways you can market your products and services in Facebook. If you have a Facebook page, every posts you make on that page can be promoted to reach more audiences. In this promotion page, you will be given an option to select your “target” audience. And this is what we call “Targeting.” Want to know more about Facebook targeting? Continue to read on.
What in The World is Facebook Targeting?
For beginners, the question above may pop up into your mind. Basically, targeting is the way of selecting your audiences when you boost a post to be an ad. Choosing your audience carefully plays a vital role when it comes to targeting. By boosting your ad to the right audience, it can be beneficial to your business for it to grow. Some small companies tend to overlook this one and opt for more costly marketing alternatives. Don’t take that path but follow our lead instead. “So, can you give us any tips on how to do Facebook targeting the right way?” you say. Below is a brief guide to help you out with that.
Facebook Targeting Tips
First and foremost, you need to know what type of content you must boost to an audience. Make sure that the content you’re boosting is the one that was well-received by your other business social media accounts. For example, if you had a Facebook post on your business page that garnered a hundred likes and shares, then pick that one.
Second, you must see which type of audience fits for that specific content that you want to boost for. Keep in mind that with the right audience, the better your ad will perform , which increases ad conversion and lowering the cost per conversion. Thus, saving you time and money.
Third, you need to use Facebook Insights to your advantage. This gives you a chance to see how well your competitors perform with their ad boosting with the same audience as yours. Use this information to improve how you boost your ads on your business page. It’s a trial and error risk, but you can’t have a full blown rainbow without a little rain.
Fourth, choosing a custom audience will help you enhance your Facebook targeting boost. When using the custom option, you can select your own targeted audience at your own will. Of course, you can still opt for Facebook’s default audience option, but having the freewill to choose on your own is a huge plus.
Every business, no matter how small it is for now, should fully utilize the power of Facebook targeting. It’s the secret of growing your business and to let the world know about your brand. By following this brief guide above, we gurantee that your small business will grow in no time.