There’s no doubt that SEO is vital for getting website traffic. As a marketer or website owner, following effective SEO techniques and keeping up with Google algorithm updates is key to getting higher ranks on Search Engine Results Pages (SERPs). And the higher your rank, the higher your chances of getting seen and noticed. Thus, the more likely you’ll make sales. But… it’s easier said than done.
Since everything is in a rapidly shifting pace nowadays, you can’t just stick to old practices, especially when it comes to SEO. The hacks that marketers used to pull off in 2018 or 2019 to land in the front-page result are now obsolete. And if you use them today, you can even damage your website’s rankings. This is why you should always stay up-to-date and get yourself familiarized with the new SEO techniques. If not, you can easily fall behind and your competitors beating you in SERPs.
To help you with this, we’ve made a list of the most effective SEO techniques you can use to gain more visitors and leads
How to Increase Traffic to Your Website?
1. Utilize On-Page SEO
You can perform various SEO strategies on every page of your website to increase your rank in search engines and get more traffic. For example, you can produce high-quality content that answers the questions of your audience. Consider also putting effort into writing on-point meta descriptions for your pages. See, with a concise meta description, users will have a clear idea of what your page is about. And, they will know what to expect when they click on search results. Thus, making it more likely for them to do it.
2. List Your Business in Online Directories
Increase traffic to your website by getting listed in free review sites and online directories. Most of these sites allow you to include your website’s link to your profile. Thus, you can get more traffic if you update your listing and get positive reviews. More importantly, most directories have already a strong ranking on Google. Yelp, for example, has a strong domain authority. You can take advantage of this and use your page on Yelp to rank high on search results.
3. Link Building
Link building or backlinking is when other websites use your links for their content. With other businesses and industry influencers using your link, more people will be able to see your website. Thus, you can drive more traffic to your site. Plus, Google tracks backlinks and if they see other trusted sites using your links, they’ll have more trust in your business. Again, this results in a higher ranking which then generates your site more traffic.
4. Social Media
Today, social media marketing is one of the most popular free marketing methods you can use to drive traffic to your website. So how to increase traffic to your website through social media? Use your social networking accounts to promote your blogs and pages. There are many sites you can use such as Instagram, LinkedIn, Twitter, and Facebook. By doing this, you can turn all your social media followers into website visitors. And if your post is highly shareable, you can draw more traffic by using the network’s users.
5. Update Your Old Blog Posts
How to increase traffic to your WordPress website? Well, if you have outdated blogs, make sure to update and improve them. Apply the new strategies and techniques you’ve learned and remove the old strategies that don’t work in today’s time. This way, your content will be more relevant and will have a better chance of landing a higher rank on search engines.
These are free ways of driving traffic to your site. However, to see the results you want, take the time to learn these tactics to make sure they’ll be effective.
To ensure SEO success, you need to provide your target audience useful and relevant content. No amount of keyword research and link building can topple high-quality content. If you focus on the people on the other side of the screen and create content that they want to read, you are guaranteed the traffic you’re aiming for. Visit Stowell Agency to know more about increasing traffic to your website.